Marketing Analytics

At Z&C Consultant's, marketing ceases to be a guessing game and becomes a discipline of precision. Our Marketing Analytics methodology utilizes the company's technology stack to track the Customer Journey from the first digital touchpoint to the final conversion in the ERP, allowing for total visibility into campaign profitability.

Data Attribution and Conversion Modeling

We understand that the path to a sale is multi-channel and complex:

Advanced Attribution Models

We implement models that assign value to every interaction (social media clicks, emails, direct searches) to identify which channels are truly driving growth.

Power BI Integration

We consolidate data from Google Ads, Meta Ads, and LinkedIn Ads into unified dashboards that compare advertising spend against actual sales, providing an exact calculation of ROAS (Return on Ad Spend).

Audience Segmentation via Machine Learning

We use the power of data to find your ideal customer:

Customer Clustering Analysis

We apply algorithms to group customers based on their purchasing behavior, enabling hyper-personalized marketing campaigns that increase conversion rates.

Churn Prediction and LTV

We identify data patterns to predict which customers are at risk of leaving and calculate Customer Lifetime Value (CLV) to prioritize the most profitable segments.

Performance-Based Digital Strategy

We optimize digital presence based on business metrics, not just vanity metrics:

Funnel Optimization

We analyze every stage of the sales funnel to identify bottlenecks where prospects are lost, using statistically validated A/B testing.

SEO & Data Semantics

We utilize search analysis tools to align brand content with actual user search intent, strategically improving organic positioning.

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